Ignite FB Tracking PixelHow to Stage During the Holiday Season - Frank L. Pento
RE/MAX Real Estate LTD.
Frank L. Pento, RE/MAX Real Estate LTD.Phone: (732) 687-4301
Email: [email protected]

How to Stage During the Holiday Season

by Frank L. Pento 11/24/2019



As the wonderful holiday season fast approaches it is the time to consider how you are going to deal with staging. It’s magical to see sparkling light shows, but not so much when you are trying to buy a home for your family. Ultimately, your goal with staging for any time of the year is to create a clean and open atmosphere. This invites imagination from among your prospective buyers as they envision themselves living in the home they are touring. Discover ways that you accommodate the holiday season while maintaining the professional look that your clients and potential buyers want.

Strike the Staging Moment Right

When someone walks through a home during the holiday season for an open house, leave them with plenty of visual space. Open up the rooms by removing any holiday decor. However, you do want to capture some of the magic of the season. An effective solution for maintaining your budget is to stick with a single color scheme.

For example:

  • Use all white lights for strings of holiday lighting
  • Hang solid red bows on display outside of windows
  • Drape fresh greenery as garnish across mantles
  • Create wreaths from brown twigs or dried grapevines

These ideas are easy, cost-effective, and brilliant for achieving your overall goals.

Yay or Nay to Holiday Ornaments

Typically, you want to keep the ornaments to a minimum. After all, these glittery glass balls can be distracting and cause unexpected crashes to take place when buyers are touring a home. If you do choose to have a holiday tree with ornaments, go with a single color scheme. You also want the ornaments to complement the color of your decor. Also, look for ornaments made from a material that will not break easily and avoid any fragile glass ornaments.

Keep the Focus on the House

Now here are a few items to steer clear of. Slip any homemade or personalized ornaments and decorations out of sight before visitors arrive. Also stay away from inflatables, collections of dolls, or holiday displays, such as miniature town scenes. These clutter and distract the buyers as they look at the bigger picture of how they will fit in this space. As you consider other items, such as holiday treats or greeting cards, less is more in any case.

Make the Most of the Holidays

The holidays are a magical time of year when families are ready to make the most of a fabulous home buying opportunity. Contact me for additional tips in the real estate market and let me help you sell your home this holiday season.

About the Author
Author

Frank L. Pento

"Your Success Is My Top Priority"

A lifelong resident of Monmouth County with deep roots in the area, Frank’s real estate business continues to grow in the Monmouth, southern Middlesex and northern Ocean County real estate markets. With over 16 years of experience, he has earned a level of accomplishment that places him in the Top 1% of all roughly 8,000 licensed real estate agents in the Monmouth/Ocean area. As part of his business expansion plan Frank and his team have joined with Re/Max, a brand that has sold more homes than any other brand in the USA. Frank’s most important attribute is to first listen to what his clients’ goals and needs are. Then he combines his wealth of experience with a mature business savvy, high personal integrity, and keen negotiating expertise to craft a customized plan that will ensure that his clients succeed.

Constantly seeking to perfect his home marketing system for his listing clients, Frank has integrated a vast array of Re/Max, LTD tools as well as other specialized vendor solutions which includes an intense Social Media Marketing Plan. This enabled him to customize an overall home marketing system which has helped him achieve over $140 million in successful closed transactions. By leveraging his time-tested program, Frank sells homes in all price ranges, from $100,000 to $10 million, something most local agents and agencies cannot do well.

As a former successful Engineer and Real Estate investor, and having managed many property renovation projects, Frank brings a practical real-world experience to assist his clients in making well-informed decisions. He has a proven track record as both a highly successful listing agent and credentialed buyer’s agent. In fact, his clients find Frank’s depth of knowledge to be most refreshing and reassuring, as he is able to take much of the stress out of the often complicated process of buying or selling a home.

The local association for Realtors, the Monmouth Ocean Regional Realtors has selected Frank among his peers to serve as a member of the Professional Standards Committee, a body which serves to uphold the association’s high standards of integrity and professionalism in the industry. Frank has also furthered his real estate education and earned the prestigious designation of Accredited Buyer’s Representative (ABR). This means that when Frank and his team work with buyers, they have the expertise and training to help ensure buyers make sound thoughtful purchasing decisions, and most importantly, without overpaying. Frank and his team place a high value on establishing life-long relationships within their community by being trusted resources and advisors long after the deal closes. Give Frank a call and let him show you exactly what he means when he says…."YOUR SUCCESS IS MY TOP PRIORITY"

Amy Van Daley

Licensed Assistant | +1 (347) 886-3059 | [email protected]

Amy was born and raised in Staten Island, NY and now lives with her husband and three children in the Oak Hill section of Middletown. She has over 11 years of experience in real estate, both as an Executive Assistant and as a Licensed Agent. As the daughter of a home improvement contractor, Amy has comprehensive knowledge of home building and construction. Her primary responsibilities within “The Pento Real Estate Group” involve marketing, administration, scheduling and transaction management while directly reporting to Frank. Amy is proficient in Social media, and greatly contributes to keeping the Pento machine working flawlessly and efficiently for our clients.

Amy is courteous and respectful of her colleagues and clients and, as our tag line states, always makes sure the success of our clients is her top priority. She understands how real estate is a “round the clock” job. As a licensed agent, Amy is available to backup members of the group if necessary, which creates even greater advantages for our clients.